Assorted online sources say that Zeiss optics sent out a memo about Zeiss branding and promotions. That they don’t want their optics marketed along with subjects like:
- Tactical
- Semi-Auto Centerfire Rifles
- Military Coloring/Camo
- Urban Environment
- High Capacity Magazines
- Military Style Attachments
- No Adjustable Cheekpiece
- No Extended Handguard
- Silhouette Targets
- Youth With Guns
- Trophies or Dead Animals
- Hunting Sensitive Species
So, what type of shooter are they marketing for?
Remember, this is the same Zeiss that made optics for the Nazis. I don’t see that listed in the “DO NOT PROMOTE” list.